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Facebook Lowers Barriers to Contests and Sweepstakes
A deluge of sweepstakes and contests is coming to Facebook. Now, any business can do it. Last month Facebook made it easier to launch contests and sweepstakes on business pages by lifting the...
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Freebies, Social Media and the Law
Why do consumers really “Like” brands on social media? What do consumers want from brands on social media? The answer is free “stuff” according to a column in Digiday. Consumers may appear to love...
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